How Long is Your Customer Lifespan?

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The customer lifespan is the amount of time that a customer needs your product and or service. Customers leave our businesses for a variety of reasons: inferior products or services, new competition, pricing, poor customer service, internal politics, and yes the customer lifespan. The customer’s lifespan is oftentimes missed as the reason we lose customers. We also must recognize that …

Marketing and Sales

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People often ask me what is the difference between marketing and sales. Some say that the sales department does all of the heavy lifting and that marketing is arbitrary. Others believe that salespeople just execute the documents. The truth is, both marketing and sales are critical to meeting the company’s sales objectives and only by those functions working together do …

7 Insights We Can Learn From Political Marketing

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2.Motivate Your CustomersWith politics this can be easy.  Are you a Democrat or a Republican?  With the answer to that question, you are going to gain followers of one ilk or another. If you are a Republican Candidate, Republican voters are buying what you are selling and vice versa.  But is it really that simple?  No, it is not.  In …