How Long is Your Customer Lifespan?

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The customer lifespan is the amount of time that a customer needs your product and or service. Customers leave our businesses for a variety of reasons: inferior products or services, new competition, pricing, poor customer service, internal politics, and yes the customer lifespan. The customer’s lifespan is oftentimes missed as the reason we lose customers. We also must recognize that …

Marketing and Sales

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People often ask me what is the difference between marketing and sales. Some say that the sales department does all of the heavy lifting and that marketing is arbitrary. Others believe that salespeople just execute the documents. The truth is, both marketing and sales are critical to meeting the company’s sales objectives and only by those functions working together do …