Four Building Blocks of Business

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[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]The foundational building blocks of every business are Processes, People, Customers and Resources. Leaders, who strengthen and understand each one of these blocks, build their business. Those who weaken or neglect these building blocks, find themselves with declines in both their top …

How Long is Your Customer Lifespan?

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[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”false” marginless_columns=”false” class=”cs-ta-justify” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]The customer lifespan is the amount of time that a customer needs your product and or service. Customers leave our businesses for a variety of reasons: inferior products or services, new competition, pricing, poor customer …

Marketing and Sales

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[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text] People often ask me what is the difference between marketing and sales. Some say that the sales department does all of the heavy lifting and that marketing is arbitrary. Others believe that salespeople just execute the documents. The truth is, both …

Four Practices of Effective Salespeople

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The four practices of effective salespeople will contribute to an improvement in your sales, if utilized by your sales staff. Oftentimes, many managers are not clear on why their sales have increased or decreased. They ask themselves “Have the company’s sales improved because our products and services are better than our competitors? Is the economy our benefactor? Or maybe, our salesforce is just that good.” Maybe the sales movement is a combination of some or all of the answers to those questions.

The Forgotten Expenses

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[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]Here are four forgotten business expenses that owners and managers should take a deeper look at to further reduce their controllable expenses over time. Many small business owners and managers with P&L responsibility, focus on rent and labor expenses as the major …

7 Insights We Can Learn From Political Marketing

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[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”false” marginless_columns=”true” class=”cs-ta-justify” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]I am a political junkie. I love the art and the science of politics. This past Sunday I was watching Meet the Press and decided to illustrate how marketing a candidate and product or service was not so different. Here are …

Unstoppable

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[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text][x_blockquote cite=”Ella Wheeler Wilcox” type=”center”]There is no chance, no destiny, no fate that can circumvent, hinder or control the firm resolve of a determined soul.[/x_blockquote] [x_custom_headline type=”center” level=”h5″ looks_like=”h5″ accent=”true”]Ask yourself[/x_custom_headline] 1. Has self-doubt hindered your progress? 2. Do you believe in …

401kcalculator.org

Looking For Money In All The Wrong Places

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[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]You have been a major contributor to your company’s top and bottom lines many years now and you cannot stand your boss. She gets on your last nerve. Then one day you get this bright idea “I can do this for myself …

Business M&Ms; It’s Not Candy.

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[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”true” style=”margin: 0px auto;padding: 0px px 0px 0px;border-style: solid;border-width: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]Many businesses flounder and sometimes fail either because management is unaware of the macro trends or negligent in mastering the micro details.  In hindsight, it is always easy for managers to see the macro trends and micro details …