Four Building Blocks of Business

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The foundational building blocks of every business are Processes, People, Customers and Resources. Leaders, who strengthen and understand each one of these blocks, build their business. Those who weaken or neglect these building blocks, find themselves with declines in both their top and bottom lines. Let’s take a deeper look at each of the four building blocks. Believe it or …

How Long is Your Customer Lifespan?

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The customer lifespan is the amount of time that a customer needs your product and or service. Customers leave our businesses for a variety of reasons: inferior products or services, new competition, pricing, poor customer service, internal politics, and yes the customer lifespan. The customer’s lifespan is oftentimes missed as the reason we lose customers. We also must recognize that …

Marketing and Sales

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People often ask me what is the difference between marketing and sales. Some say that the sales department does all of the heavy lifting and that marketing is arbitrary. Others believe that salespeople just execute the documents. The truth is, both marketing and sales are critical to meeting the company’s sales objectives and only by those functions working together do …

Four Practices of Effective Salespeople

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The four practices of effective salespeople will contribute to an improvement in your sales, if utilized by your sales staff. Oftentimes, many managers are not clear on why their sales have increased or decreased. They ask themselves “Have the company’s sales improved because our products and services are better than our competitors? Is the economy our benefactor? Or maybe, our salesforce is just that good.” Maybe the sales movement is a combination of some or all of the answers to those questions.

The Forgotten Expenses

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Here are four forgotten business expenses that owners and managers should take a deeper look at to further reduce their controllable expenses over time. Many small business owners and managers with P&L responsibility, focus on rent and labor expenses as the major ways to cut expenses. There is no doubt that those expenses usually are the highest, but there are …

Unstoppable

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1. Has self-doubt hindered your progress? 2. Do you believe in yourself? 3. Are you on the self improvement path? Plan your next steps 1. Set a vision for your life. 2. Say a positive affirmation about yourself every day. 3. Take daily steps to reach your goal. What this quote means to me. This quote has kept me going …

Business M&Ms; It’s Not Candy.

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Many businesses flounder and sometimes fail either because management is unaware of the macro trends or negligent in mastering the micro details.  In hindsight, it is always easy for managers to see the macro trends and micro details (the M&Ms).  But effective managers have the foresight to act on the M&Ms or seek advice before it is too late. This …