Suspect Marketing vs AUSIM Marketing – MOB 9 – Part 1

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[cs_content][cs_element_section _id=”1″][cs_element_row _id=”2″][cs_element_column _id=”3″][cs_text _order=”0″] In today’s episode, Val Lewis and I discuss marketing basics and Suspect Marketing. If you are interested in learning about marketing, what to do and what not to do then this show is for you. Here is a synopsis of what we spoke about during the show: Marketing Expectations of the Target Consumers See Me: …

Four Building Blocks of Business

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[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]The foundational building blocks of every business are Processes, People, Customers and Resources. Leaders, who strengthen and understand each one of these blocks, build their business. Those who weaken or neglect these building blocks, find themselves with declines in both their top …

How Long is Your Customer Lifespan?

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[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”false” marginless_columns=”false” class=”cs-ta-justify” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]The customer lifespan is the amount of time that a customer needs your product and or service. Customers leave our businesses for a variety of reasons: inferior products or services, new competition, pricing, poor customer …

Introductory Episode – MOB 000

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[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”false” marginless_columns=”false” class=”cs-ta-justify” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text][x_custom_headline type=”center” level=”h5″ looks_like=”h5″ accent=”true”]Show Notes[/x_custom_headline] Welcome to MOB – Masterminds of Business. This is our introductory episode, MOB Triple Zero. We wanted to take this opportunity to introduce ourselves to you and tell you what we hope to accomplish here …

Business M&Ms; It’s Not Candy.

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[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”true” style=”margin: 0px auto;padding: 0px px 0px 0px;border-style: solid;border-width: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]Many businesses flounder and sometimes fail either because management is unaware of the macro trends or negligent in mastering the micro details.  In hindsight, it is always easy for managers to see the macro trends and micro details …